Ok so I am confused. What constitues a ‘viral’? Is it something that people like to watch and share because they thinks it entertaining? Or do they share something because it is so awful and without any sense of irony? Perhaps it is both? But what is the point? I mean any brand can spend money and make a video. Any brand can upload that to YouTube and pay for views. But what IS the point? I am not sure. Perhaps over time I will work it out. In the mean time, this video highlights why the term social media is so annoying.